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the Team

With years of experience, valuable expertise, and an exceptional product, Poda is poised to dominate the heat-not-burn industry.

Co-founder & CEO
Ryan Selby originated the Poda concept and has led the Company since its inception in 2015. A multi-patented inventor, Ryan brings expertise gained from over 15 years of industry experience designing, developing, patenting, commercializing, and distributing innovative products and accessories for the smoking industry. A passionate believer in the massive potential for reduced-risk smoking products, Ryan is committed to growing Poda on a global scale. Ryan holds a Bachelor of Commerce degree from the University of Victoria.
Co-founder & VP Design
Ryan Karkairan co-developed the initial Poda concept and is actively leading the ongoing R&D efforts as Poda continues to develop innovative reduced-risk smoking products and accessories. Ryan has worked in the smoking industry for over 10 years and has held senior management positions in both Sales and R&D. Ryan brings extensive knowledge of the reduced-risk industry, helping to guide the development activities of Poda now and into the future. Ryan holds a Bachelor of Arts degree from the University of Victoria.
Paul Ciullo has a diverse professional background and specialized in financial reporting and project management during his time spent working in senior corporate finance and accounting positions for various Fortune 500 companies. His most recent roles include serving as the CFO of a cryptocurrency mining company and of CannAmerica Brands Corporation. Paul is a CPA who obtained a Bachelor of Science in Accounting from SUNY Geneseo and an MBA from Pennsylvania State University.
Head of Creative
Karen Merrifield specializes in developing visual storytelling for publicly traded companies. With over 8 years of industry experience, Karen has worked closely with Poda since the company’s inception, leading the creative team to provide in-house branding, graphic design, and web development. Karen is the founder of 2 companies which she runs as CEO and Creative Director. She graduated with a degree in Fine Arts.
Strategic Advisor
Founder of Shenzhen ESON Technology Co. Ltd. in 2010. ESON has successfully licensed its IP and supplied OEM services to ALL of the biggest tobacco companies in the world (JTI, Imperial, BAT, GPI, CNT).
Juan Manuel (Jon) Ruiz
Strategic Advisor
Mr. Ruiz was a key executive for one of the largest tobacco companies in the world, Philip Morris International (PMI), for more than 15 years. In 2004, he was appointed Chief Executive Officer of Tabaqueira, a former Portuguese state monopoly that was acquired by PMI and contributed as one of PMI’s top 10 EBITDA (earnings before interest, taxes, depreciation, and amortization) producers worldwide. In 2006, Mr. Ruiz was assigned the integration of Coltabaco in Colombia, one of PMI’s largest single investments to date. After 15 years at PMI and 20 years in the fast-moving consumer goods space, Mr. Ruiz decided to expand his professional experience as CEO of Colombia’s leading media group,

Poda and our flagship Beyond Burn™ Poda Pods are set to revolutionize the heat-not-burn industry

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